Not A Bakery, 2024

Art Direction ★ Design ★ Illustration ★ Packaging

“Not A Bakery” was the unofficial name of the commissary kitchen providing baked goods and pastries to the Prentice Hospitality Group’s four restaurants. Still not a brick-and-mortar bakery, the team’s new food truck and brand adopted the same name.

Not a Bakery is a scrappy but joyful brand that allows countless opportunities for me to flex my creative muscles and wear different hats, whether that’s painting them a banner, coming up with content ideas and unique promotions, writing silly copy, or of course designing marketing materials.

Having a physical brand asset like a food truck provides the perfect backdrop for fun content with the team and community events.

I hope this whimsical brand brings the same joy to the community that it has brought me, although that's not too difficult when pastries are involved!