Louis & Co
★ branding ★
Louis & Co is a travel blog sharing photography, art, and tips from trips throughout the Southwest and beyond.
The concept was inspired by Arizona, and the best travel companion: Louis the mini dachshund.
A large library of custom icons was an important component of the branding.
They’re a great way to keep social media graphics consistent.
I created a desert-inspired color palette and rustic textures and brushes. The brand incorporates a couple funky, western fonts and handlettering.

