Louis & Co

★ branding ★

Louis & Co is a travel blog sharing photography, art, and tips from trips throughout the Southwest and beyond.

The concept was inspired by Arizona, and the best travel companion: Louis the mini dachshund.

A large library of custom icons was an important component of the branding.

They’re a great way to keep social media graphics consistent.

I created a desert-inspired color palette and rustic textures and brushes. The brand incorporates a couple funky, western fonts and handlettering.