evo y2k v-day

art direction ★ design ★ illustration

Valentine’s Day (in my humble opinion) is meant to be fun and a bit camp. That being said, I had a lot of fun pushing the boundaries for the occasion, creating a unique aesthetic for Evo.

I swapped Evo’s signature tiles and illustration for that of a Valentine’s Day theme, working in a pink and red color palette. I was inspired by the classic teen magazine collages of the 2000’s, adding fun rhinestones and sparkly stickers. We even pushed the cocktail copy further (text your ex, anyone?) playing into the lightheartedness of the brand and holiday.

Twelve, French Bistro Valentine’s Day

Naturally, we interpreted French Bistro as Sophia Coppola’s Marie Antoinette. This was a fun one that tapped into my love for ornate patterns and textiles.