Evo Y2K V-Day

art direction ★ design ★ illustration

I swapped Evo’s signature tiles and illustration for that of a Valentine’s Day theme, working in a pink and red color palette. I was inspired by the classic teen magazine collages of the 2000’s, adding fun rhinestones and sparkly stickers. We even pushed the cocktail copy further (text your ex, anyone?) playing into the lightheartedness of the brand and holiday.