2022 Valentine's Day Patterns and Process

Say what you want about Valentine’s Day, I think it’s an opportunity to lean into the kitschy-ness of it all, own the red and pink color palette, and create some fun and colorful artwork.

 
 
 

I sourced some inspiration and settled on a few basic elements, like lips, eyes, heart glasses, x’s + o’s, and some squiggles.

 
A moodboard featuring pink and red lips, text, sunglasses, and other Valentine's Day motifs.
An animation showing a hand flipping through bright, colorful artwork featuring shapes and a tiger painting.

I was happy with how the tiger turned out, but that idea was scratched as everything else came together. Most of the work I ended up using was more simple and inspired by playful, organic shapes, so it didn’t really fit.

Loose painting of a pink tiger on a black background

The more organic look was achieved in different ways. In one case, I started in my sketchbook with just a marker, experimenting with a single motif before bringing it digital.

 

With other patterns, I was a bit more experimental. I used India ink to paint loose, funky shapes and play with the bleed of the ink and the mixing of the colors.

 

Then I scanned in my artwork, cleaned it up, and tweaked colors in photoshop. The updated art gave me a colorful pattern in photoshop and a flat, vector pattern I created in Illustrator. I experimented with color and scale for the vector-based pattern.

 
 

I kept it even more simple with the next two patterns, cutting out a few basic shapes with construction paper, collaging them together to scan.

 
Animation of hands quickly gluing red and pink lip shapes onto paper
Scanned collage of pink and red construction paper lips on a white background
 
Scan of a funky collage of abstract black and white eyes on a white background

After cleaning up the scans in photoshop, I vectorized the motifs and created seamless patterns in illustrator.

 
Funky repeat pattern featuring organic shaped eyes and red hearts with text that says "I've only got eyes for you," on a pink background
"I've only got eyes for you," Valentine's Day pattern on wrapping paper.
 

I designed several greeting cards using these patterns that you can check out, along with a few others here.

 

You can also shop these patterns on fabric for your Valentine’s Day DIY projects here.