Amara Aesthetics, 2019

art direction ★ branding

Amara Aesthetics is a spa located in central Massachusetts. I created their branding and a variety of social media content and marketing materials.

The name Amara means “eternal, immortal” perfect for an aesthetics practice that keeps their clients looking and feeling young. Amara is also a common figure represented throughout various mythologies. I chose to take this route when creating the icon logo and supporting marks inspired by nature.