Clothing4Children, 2019

art direction ★ branding

Based in Scottsdale, Arizona, Clothing4Children is non-profit that cleans, packages and delivers clothing to local children in the midst of crisis or immediate need. I provided branding and visual identity services.

The client had a very clear vision for her charity. She came to me for my more playful style, so I strived to create a visual identity that was childlike and uplifting. 

The result was cheerful, with lots of bright, gender-neutral color and playful icons to give the children some positivity and normalcy in the midst of crisis.